Women in Leadership Program Advisor Member |
Tracy Olson
Active Term: 01/2025 - 01/2026
Areas of Expertise
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OEM Account DirectorAutoPointTracy Olson is a highly accomplished Account Director specializing in automotive marketing and advertising, with over 15 years of experience driving revenue growth and brand development within the industry. Recognized for her innovative approach and strategic planning capabilities, she has successfully orchestrated integrated marketing campaigns across various media channels, including digital, social, email, television, radio and direct mail.
Currently serving as OEM Account Director at AutoPoint, she has achieved a remarkable 1600% increase in revenue and generated $7.5 million in year-to-date sales. Her expertise extends to influential brands such as Mercedes-Benz, Acura, and Honda, where she has developed and executed high-impact marketing initiatives that significantly enhance client satisfaction and customer engagement. Tracy excels in building client rapport, team collaboration, delivering robust marketing collateral, and implementing cross-channel strategies that drive substantial ROI. She has held key positions across prominent advertising agencies, consistently securing multimillion-dollar account revenues and fostering collaborative environments. Tracy is a graduate of Illinois State University and is a member of Women in Solera (WINs) leadership group. |
